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rené
de paula jr. ::: résumée
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name
René de Paula Jr.
profile
out-of-the-box thinking, focused
in community building, user engagement strategies,
offline-online sinergy and usability.
experienced as consultant,
project manager, creative, also in production and implementation
of interactive projects, multimedia, video, photography, copywriting, TV production
and editing.
founder and moderator of "usina - power to the
people", virtual community of over 500 interactive professionals
and "radinho de pilha" (pocket radio), email
list with over 1000 members
excellent social and team
skills
mixed background, including
Production Engineering, Communication Arts, Direct Marketing
and foreign languages (english, german, french, spanish)
columnist of several magazines
such as ABOUT, Carta.com, WebInsider, MeioDigital e I-biznet
more about me? Ask Tafiti :)
current ocupation
Microsoft Brazil
User Experience Evangelistsince september 2007
last ocupation
Yahoo
August 2006 - March 2007
Special Projects - Sales Development, coordinating the creation, development and implementation of Special Projects such as Yahoo! Technology 2.0.
from September 2005 to August 2006
Regional Production Manager, coordinating the production teams of Brazil and Argentina.
major achievement: coordination of the implementation and launch of the new Yahoo!'s frontpage, both for Brazil and Argentina
Internet
background
Wunderman
since may2005
internet director, with clients such as Ford, Land
Rover, Microsoft, Telefonica e Motorola.
Sony
Latin America
jan2004 to apr2005
business analyst, in charge of implementations of
regional e-commerce and CRM projects (ATG+ Epiphany
+ SAP)
implemented
online stores:
SonyStyle
Brasil, SonyStyle
Argentina
MODEM
MEDIA
ago2003 a set2003
marketing director.
clients: ODONTOPREV, PHILIPS and GLOBO.COM.
10 minutos
nov2002-apr2003
e-business and CRM
specialyst
associated
with top experts such as Michel Lent, Edimardo Galli and Ana
Clara Cenamo.
Banco Real ABN
AMRO
mar2002-oct2002
e-business
specialyst
(responsible
for the Espaço Real Universitário, a community website
focused on college students.)
developed
work: new features and services focused on loyalty and
interaction, segmented e-mailing, targeting reactivation,
traffic and test of offers
wunderman - relationship marketing
nov2001-mar2002
internet
director
(for clients
such as Ford, AT&T, IBM, BCP, SulAmérica,
etc.)
e-agency - relationship marketing
mar2001-oct2001
consultant for interactive
projects
(for clients
such as Toyota, Correios, Caixa Econômica Federal, Brasilprev,
Telefônica Celular, etc.)
AgênciaClick
jun2000 to mar2001
Project manager, in charge
of large projects such as
RBS
(in partnership with Oracle)
Tecto
(vertical portal for architecture, construction and interiors
design)
C&A: the
first online e-tail of the company,
worldwide
Fera.com (e-tailer)
2000
interactive marketing
manager
Wunderman Cato
Johnson, (Y&R Inc).
1999
director for interactive
strategies
(clients: Citibank, BCP, Ford, IBM, Xerox,
DuPont, Ericsson)
Usina Produtora (www.usina.com)
1998
co-founder
(clients: Let´s Talk,
J.R.
Duran, Inst. Ayrton
Senna)
AlmapBBDO
1996-1998
webmaster and interactive
in NO MEDIA
member of the BBDO Interactive Steering Committee
Ibest
in Design with the website J.R. Duran (http://www.jrduran.com.br/)
Grand
Prix ABOUT for the agency´s website (http://www.almapbbdo.com.br/)
Hipermidia Agência Digital
1996
content developer e
production manager (1996)
profile ::: internet
::: TV :::
education
::: languages
experience as
TV editor and
producer
tv
stations:
HBO
editor/producer, and field
producer in two international festivals (Cannes and Berlin 1996
with Rubens Ewald Filho (1996)
SBT
editor/producer for a news
broadcast
programa Aqui Brasil
(piloto) (1994)
programa Aqui Agora
(1994-1995)
Independent Production
Companies:
Conecta
governor campaign in
Brasília 1994
Medien
Operative
Berlim –
Alemanha
assistant producer/translator for channel ARTE of
Berlin VideoFest 93
MV
Eventos
vídeos institucionais
(1993)
ABS Audio e
Video
Talk Show de Leonor
Correa, irmã do Fausto Silva, para a extinta rede OM
(1992)
profile ::: internet
::: TV :::
education
::: languages
education
high
school
Colégio Rio
Branco
university
Escola de Comunicações e
Artes (USP)
Rádio e Televisão
completo
Escola Politécnica
(USP)
Engenharia de Produção
90%
completo
profile ::: internet
::: TV :::
education
::: languages
language
skills
English: fluent
German: fluent (diploms: KDS,
8 years)
French: fluent (diploms: Nancy
I, 6 years)
Spanish: excellent understanding,
partially fluent
current location
living in São Paulo – SP
Brasil
email
rene@usina.com
phone numbers
+5511 3283 0102 home.
+5511 8193 1258 cellular
profile ::: internet
::: TV
::: education
::: languages
hobbies
Internet, reading, photography,
architecture, art, music, travel
profile ::: internet
::: TV
::: education
::: languages
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